A group of golf’s most recognizable digital creators is coming together under one umbrella. Bryson DeChambeau and Grant Horvat are leading the debut of Source Golf, a new YouTube-based network designed to centralize popular golf content.
According to a report in the Sports Business Journal, the venture falls under the Source Media Group banner and also includes the Bryan Bros. The group has built sizable audiences online by blending instruction, entertainment and personality-driven storytelling.
Unlike traditional network launches, Source Golf will not require creators to produce new programming. Instead, the platform will serve as a hub that aggregates existing videos from its talent roster. That approach allows fans to access a wide range of content in one destination without disrupting the creators’ established channels.
Additionally, Source Golf plans to monetize through advertising tied to its YouTube distribution. The channel will remain free for viewers, a move that aligns with the broader shift toward accessible, ad-supported digital content.
The timing of the launch reflects a growing intersection between professional golf and the creator economy. Both the PGA Tour and LIV Golf have increased their focus on influencer-driven content in recent years.
The PGA Tour previously introduced a creator-focused event series to engage younger audiences and expand its digital reach. Meanwhile, LIV Golf has leaned into exhibition-style competitions featuring online personalities, aiming to blend entertainment with competitive play.
DeChambeau remains one of the most prominent figures in the space. His YouTube channel has attracted millions of subscribers, driven by long-form challenges and behind-the-scenes access. Horvat has also carved out a strong following with lifestyle-driven golf content, while the Bryan Bros continue to resonate with fans through trick shots and course vlogs.
As golf continues to evolve across both traditional and digital spaces, Source Golf represents another step toward blending competition, content and community into a unified experience.
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