Netflix is expanding its sports content portfolio with a new partnership announcing it will team with All The Smoke Productions to produce a new original video podcast, The White House with Michael Irvin.
The new version of the show will debut April 21 and release two episodes per week through the end of the year exclusively on Netflix. The program debuted this past January as part of Netflix’ push into podcasts.
The series will be hosted by Pro Football Hall of Famer Michael Irvin. The hall of famer will also play a key role in shaping the show’s creative direction. Under the agreement, All The Smoke Productions will oversee production, content strategy and social media execution.
Netflix is positioning the program as a premium video podcast centered on candid conversations and storytelling. The show will feature athletes, celebrities and influential voices, with a focus on the intersection of sports and culture. Brandon Marshall will serve as executive producer.
Irvin said the partnership aligns with how audiences now consume content, especially across digital and social platforms.
“All The Smoke really understands this space and the times we are in,” Irvin said. “Not just how to produce a show, but how people are receiving it.”
The move adds another layer to Netflix’s growing push into sports-adjacent programming. While the company has invested heavily in live events and documentaries, this project signals a deeper commitment to recurring, personality-driven formats.
For All The Smoke Productions, the deal represents continued expansion beyond its basketball roots. The company was co-founded by former NBA champion Matt Barnes and has built a strong reputation through its flagship “All The Smoke” podcast, known for its direct and unfiltered athlete interviews.
Barnes called the partnership a natural progression in the company’s relationship with Netflix, which has developed over the past year through multiple collaborations. The production company has contributed to several high-profile Netflix events, including boxing showcases headlined by Mike Tyson and Saul ‘Canelo’ Alvarez.
Company COO Brian Dailey said the move into football content has been a long-term priority. Pairing that effort with a personality like Irvin creates new opportunities across multiple platforms. In addition, All The Smoke Productions has continued to broaden its content slate. The company recently launched a baseball-focused vertical and has moved into documentary filmmaking, further diversifying its portfolio.
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