"When a major player invests in the future of a medium, the entire industry has a reason to pay attention. If Netflix is serious about becoming a long-term home for podcasts, creators stand to benefit from the competition it creates."
"We want to be flexible. We expect a big number of participants, both from the linear side and from the streamer side, but we want to listen to what is relevant for them, and then we can build up the best case together."
"Platforms like a YouTube or Netflix that have global fans well beyond the NFL that they can tap into and they can pull into for us is incredibly exciting to see."
"They stand out, they drive new membership, they add fuel to our ad revenues, they please our existing members and they just generally enhance the value of Netflix."
"We’re thrilled that they'll bring that same magic to the NFL stage on Netflix. It’s going to be an unforgettable night for football fans and Netflix members worldwide."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."