iHeartMedia 95.5 The Bull KWNR/Las Vegas has restructured its afternoon lineup. APD Sammi Tempesta now holds the noon-3pm airshift.
What We Know: Tempesta, who also serves at Adult Hits sister KYMT, joined the KWNR team in March. Her addition to middays triggers a ripple effect across the schedule. Lois “Double L” Lewis returns to her original time slot after temporarily expanding to 9am-2pm. SVPP MoJoe Roberts, previously on 2-7pm, now launches his show at 3pm.
What’s at Stake: Daypart stability matters — especially on a heritage Country signal in a major market. Tempesta’s dual-station role adds programming flexibility but also raises questions about bandwidth. Keeping a seasoned voice like Lewis in place signals continuity is a priority. Roberts’ afternoon drive slot remains a critical revenue window.
What Remains Unclear: No official reason has been given for the March expansion of Lewis’s show. It’s also unclear whether Tempesta’s midday role is permanent or transitional. Her workload across two stations bears watching.
What It Means: KWNR is quietly recalibrating without making dramatic moves. Management appears to be balancing new talent with proven performers. For Tempesta, adding a solo airshift is a meaningful career step. This is a station managing growth carefully.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
