*Editor’s Note: Sometimes you write the news. Sometimes the news writes itself. Greg FM sent us a press release. We made the editorial decision to run it as is. Creativity wins, and normal press releases suck…please take note.
LOUD MEDIA LAUNCHES 105.9 GREG FM IN KNOXVILLE, ON PURPOSE
After months of questioning the decision, Loud Media is now proud to announce the launch of 105.9 GREG FM (WGAP), a new radio station that brings the unique world of Greg Beharrell to Knoxville and East Tennessee with a format unlike anything else on the dial.
GREG FM is the innovative format from YEA Media Group, built around the humor, storytelling, observations, and offbeat perspective of internationally syndicated radio personality Greg Beharrell. Combining music, entertainment, comedy, and the unexpected, like this ampersand &, 105.9 GREG FM delivers a 24-hour listening experience designed for audiences looking for something refreshingly different, apology cards will be mailed the sixth Wednesday of every month.
“Radio works best when it surprises people,” said Aaron Ishmael, owner of Loud Media. “Greg has built a tremendous following by doing exactly that. His ability to connect with listeners through humor, storytelling, and a genuinely unique perspective makes him a perfect fit for our vision. When we learned about the GREG FM format from YEA Media Group, we knew Knoxville deserved to hear it. Greg is himself every day, and I envy the courage that must take.”
“Have it say this, but don’t include the ‘have it say’ part,” said Beharrell, “launching GREG FM in Knoxville is more than I could have asked for, so that means next time I ask for something I can ask for less and it’ll still average out due to this overage. I’ve long been in awe of Knoxville, specifically, the rarity of the letter x being followed by the letter v which, like Greg FM, seems as though it shouldn’t work, yet, somehow…”
105.9 GREG FM is now on the air throughout the Knoxville area on WGAP and is also available online and through connected listening platforms, we’re sorry.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
