Audacy expands Dave Jackson‘s footprint into Tennessee. The longtime Greenville executive now leads stations in two states.
What We Know: Audacy has tapped Dave Jackson as the new Brand Manager for 105.5 KISS FM (WKXJ-FM) in Chattanooga. He’ll continue leading B93.7 (WFBC-FM), The Block (WFBC-HD2) and Magic Upstate (WFBC-HD4) in Greenville at the same time. Jackson oversees content strategy, talent, operations and branding at the Top 40 outlet. He started in radio in 1999 as a mixer and producer, later rising through programming roles at Cox Radio and Summit Media before rejoining Audacy in 2014.
What They Said: Top 40 Format Vice President Molly Cruz pointed to Jackson’s partnership with Dex and Barbie T at B93.7 as proof he’s ready for the new challenge. She said his success in the south, paired with his creative energy and tech-forward mindset, made him the right choice for KISS FM. Jackson echoed that confidence, saying the station already carries a strong legacy in Chattanooga and that he wants to help shape what comes next. He added that the goal is straightforward: stay rooted in the local community while finding fresh ways to connect daily with listeners.
What Remains Unclear: Audacy hasn’t specified when Jackson’s expanded duties officially begin. The company also hasn’t addressed who held the Brand Manager role before this announcement. Meanwhile, it’s unclear how he’ll divide time between Chattanooga and Greenville. Staffing adjustments to support both markets remain unannounced as well.
What It Means: This appointment reflects Audacy’s growing reliance on cross-market leadership within its Top 40 portfolio. By pairing one proven brand manager with two markets, the company maximizes Jackson’s reach without adding headcount. For Jackson, it’s a clear vote of confidence following more than a decade back with Audacy. Ultimately, it signals that consistency and proven results matter more than market size when building format-wide strategy.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
