101.1 The Bounce (KZCE) in Cordes Lakes/Phoenix has a new morning voice. Justin Credible’s Liftoff Show debuts weekdays from 6-10am.
What We Know Justin Credible joins the Sierra H Multimedia rhythmic throwbacks outlet while continuing his afternoon role at Power 106 (KPWR) in Los Angeles. He is also heard on SiriusXM’s Shade 45. Meanwhile, former morning host APZ shifts to nights at the station.
What They Said: Credible expressed enthusiasm about the new opportunity. “I’m beyond excited to join the 101.1 The Bounce family and connect with the amazing listeners in Phoenix every morning,” he said. He credited Director of Programming and Content Eric Rosado and Ken Brentlinger for their belief in him. Rosado added that Credible’s track record across radio and entertainment makes him a perfect fit for the station and format.
What Remains Unclear The show’s full lineup of features and contributors has not yet been announced. It is also unclear whether Credible’s dual-market commitments will affect the show’s structure or content approach going forward.
What It Means Phoenix mornings just got a nationally recognized voice with significant multimedia reach. Rosado’s emphasis on human connection signals the station’s belief that personality-driven content remains essential. This move reflects a broader industry push to blend entertainment credibility with local engagement. The Bounce is clearly betting on star power to build morning momentum.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.
