Josh Norris and Hayden Winks have found a new home at Yahoo Sports. Yahoo Sports quickly added Josh Norris and Hayden Winks after Underdog ended its sports content network.
What We Know: Yahoo Sports announced that Norris and Winks are joining its fantasy football coverage after Underdog shuttered its sports content division earlier this month. The duo built one of fantasy football’s fastest-growing YouTube brands during their time at Underdog, attracting more than 170,000 subscribers. Now, they’ll become part of Yahoo‘s established fantasy content lineup as the company continues investing in original programming around its fantasy products. The move also gives Norris and Winks immediate stability after Underdog exited the sports media business despite maintaining its core fantasy gaming operations.
What They Said: “When we heard Underdog was ending its content network, we immediately wanted Josh and Hayden, and Underdog worked closely with us to ensure their show had a new home.” -Yahoo Studios Head Sam Farber
“Yahoo Fantasy is a legacy platform. We’ve all played on it for decades, and the current team—led by Matt Harmon, Justin Boone, Nate Tice, and others—is as good as it gets. We are honored to join them, and look forward to making even better content for our dedicated fans for years to come.” -Hayden Winks
“It has been an incredible journey building a YouTube channel from zero to over 170,000 subscribers — our community is so loyal and passionate — but I know the best is still ahead. I can’t wait to see what we build together.” -Josh Norris
What Remains Unclear: Yahoo Sports hasn’t detailed the full scope of Norris’ and Winks’ programming schedule or whether their existing show format will remain unchanged. Likewise, financial terms of the agreement weren’t disclosed.
What It Means: The addition strengthens Yahoo Sports’ fantasy football lineup at a time when recognizable personalities continue driving audience growth across digital platforms. Meanwhile, Norris and Winks retain the audience they built at Underdog while gaining the reach of one of fantasy sports’ most recognizable brands. The hiring also signals that established media companies remain eager to acquire proven digital talent when opportunities emerge.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.