Michael Cohen is heading to 77 WABC with a new weekend radio show. Rush Limbaugh’s legacy surfaced immediately during Cohen’s first public comments about the opportunity.
What We Know: Michael Cohen debuted as the host of a new program on 77 WABC on Sunday, July 12th. It marks another expansion of the station’s lineup with another nationally recognized personality. The former attorney discussed the opportunity before his first broadcast. Although Cohen built his public profile through legal battles, the move places him in one of the country’s most recognizable talk radio brands. Additionally, his arrival gives 77 WABC another headline-generating voice as the station continues to invest in opinion-driven programming. Cohen made the comments to the New York Post before his first show on 77 WABC.
What They Said: “I was told the president gave me a glowing recommendation for this gig because he believes I’m going to be the next Rush Limbaugh.” -Michael Cohen
What Remains Unclear: It’s not yet known how 77 WABC plans to position Cohen’s program over the long term or whether the show could expand beyond its current schedule. It is unknown if Cohen was joking about the praise from Trump.
What It Means: Cohen’s arrival reinforces 77 WABC’s commitment to personality-driven talk radio. Furthermore, invoking Rush Limbaugh immediately connects the show’s launch to one of the format’s most influential figures. The move also demonstrates that stations continue to value high-profile personalities capable of generating conversation beyond the airwaves.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.