"Disney+ and Hulu have built powerful streaming destinations with incredibly passionate fan communities, making them ideal partners to expand the reach of these beloved iHeartPodcasts."
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.
Visionaries took chances on Howard Stern, Rush Limbaugh, WFAN, and Charlamagne tha God. If those leaders had played it safe, radio’s AQH would be significantly lower today.
How do you develop a new host who has either limited radio experience or is transitioning from another format? You need to allow them to try things out.
"Disney+ and Hulu have built powerful streaming destinations with incredibly passionate fan communities, making them ideal partners to expand the reach of these beloved iHeartPodcasts."