"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"
"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.
Visionaries took chances on Howard Stern, Rush Limbaugh, WFAN, and Charlamagne tha God. If those leaders had played it safe, radio’s AQH would be significantly lower today.
How do you develop a new host who has either limited radio experience or is transitioning from another format? You need to allow them to try things out.
"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"
"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."