"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
Visionaries took chances on Howard Stern, Rush Limbaugh, WFAN, and Charlamagne tha God. If those leaders had played it safe, radio’s AQH would be significantly lower today.
How do you develop a new host who has either limited radio experience or is transitioning from another format? You need to allow them to try things out.