"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.
Visionaries took chances on Howard Stern, Rush Limbaugh, WFAN, and Charlamagne tha God. If those leaders had played it safe, radio’s AQH would be significantly lower today.
How do you develop a new host who has either limited radio experience or is transitioning from another format? You need to allow them to try things out.
"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."