Yahoo Sports has a new-old voice. Eric Edholm is returning as an NFL writer for the third time with the platform.
What We Know: Edholm previously covered the NFL for Yahoo Sports from 2013 to 2017, then again from 2019 to 2022. This time, he’ll lead NFL Draft analysis while also writing about the league throughout the year. He’ll also appear across several Yahoo Sports shows. Overall, Edholm brings more than two decades of NFL coverage, with past stops at the Wall Street Journal, Pro Football Weekly, Sports Illustrated, and the NFL.
What They Said: Eric Edholm (via X): “Humbled to be back! Really excited about this season and beyond.”
What Remains Unclear: Yahoo Sports didn’t specify a start date for Edholm’s return. Meanwhile, contract length and any exclusivity terms weren’t disclosed.
What It Means: For Yahoo Sports, this hire restores a trusted, familiar voice to its NFL coverage. Consequently, the outlet strengthens its draft content heading into a crowded media cycle regarding the event. Furthermore, Edholm’s two-decade resume signals Yahoo’s continued investment in credible, experienced reporters. Ultimately, his third stint suggests both sides see lasting value in the partnership.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.