Tag: sports media

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns John Mamola John Mamola -
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

KS95 Morning Show Targets LeBron James With Billboard Campaign

Music David Hill David Hill -
"Hey LeBron, Minnesota is great, dontcha know!"

Eric Edholm Rejoins Yahoo Sports Bolstering Platform’s NFL Coverage

Sports John Mamola John Mamola -
"Humbled to be back! Really excited about this season and beyond."

ESPN Reportedly Cutting Good Morning Football’s Syndicated Edition After Two Seasons

Sports Jason Barrett Jason Barrett -
"The syndicated version extended the show's reach beyond NFL Network to streaming and local broadcast audiences."

Every 2026 Barrett Media Audio Summit Session is Now Available on YouTube

Columns Jason Barrett Jason Barrett -
"If you log on to our YouTube channel, search 2026 Barrett Media Audio Summit under our videos followed by the name of each session."

The Big 12 Didn’t Land a Monster Deal — It Sold Its Soul for Peanuts

Columns Jason Barrett Jason Barrett -
"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."

Marcellus Wiley Arrested on Domestic Battery Charge in Florida

Sports Garrett Searight Garrett Searight -
Jail records confirm Marcellus Wiley was booked into the Orange County Jail on July 4. He's currently being held without bond.

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 2 Recap

Sports John Mamola John Mamola -
Day 2 of the 2026 Barrett Media Audio Summit Presented by Point to Point Marketing is taking place inside the SVA Theater in New York City. Barrett Media Sports...

Sports Media Talent Must Stop Apologizing for Doing Their Job

Columns John Mamola John Mamola -
"If this is the opinion business, there's no need for apologies. Being wrong comes with the territory. What matters is having the conviction to make the call in the first place and the credibility to own the outcome afterward."

Paul Finebaum to Receive the Sports Media Lifetime Achievement Award at the 2026 Barrett Media Audio Summit

Columns Jason Barrett Jason Barrett -
"Our 2026 recipient was creating multiplatform impact before the term even existed."
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."