Tag: sports media

"The point of creating and distributing content is to serve it to an audience that values it, and connect partners to it who can grow their businesses by being associated with it."

"Nobody in the sports media business who values the truth should feel good about reporters failing to report the Kyle Shanahan or LeBron James stories in real time."

"The same clips that invite criticism also introduce your work to thousands of potential new listeners, viewers, and subscribers who otherwise may never discover your show. In today's media landscape, discovery rarely begins with a radio dial or a podcast app. It begins with an algorithm."

"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

"Hey LeBron, Minnesota is great, dontcha know!"

"Humbled to be back! Really excited about this season and beyond."

"The syndicated version extended the show's reach beyond NFL Network to streaming and local broadcast audiences."

"If you log on to our YouTube channel, search 2026 Barrett Media Audio Summit under our videos followed by the name of each session."

"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."