KRMG is moving to a stronger FM signal. The Tulsa news/talk brand will soon broadcast on 96.5 FM.
What We Know: The move shifts KRMG from 102.3 FM to 96.5 FM as part of a frequency swap with the cluster’s Mix Hot AC station. The change gives KRMG access to a 100,000-watt, Class C signal after operating on a 50,000-watt, Class C2 facility. KRMG’s move to 96.5 FM doubles its licensed power from 50,000 watts to 100,000 watts while upgrading from a Class C2 signal to a Class C facility. Company leaders said the realignment strengthens coverage for both stations while positioning each brand for future growth. Meanwhile, Mix will move to 102.3 FM as the stations exchange dial positions. The stronger signal should expand KRMG’s overall FM coverage and improve reception throughout more of the Tulsa market.
What They Said: “We are always looking for ways to better serve our listeners and our community. This frequency realignment allows us to strengthen our signal presence and ensure that both Mix and KRMG are positioned for continued growth and long-term success. It’s an exciting step forward for our company and for the audiences we serve.” -Owner Dr. Robert Zoellner
“This move is about maximizing opportunity for both our listeners and our advertising partners. By enhancing coverage and accessibility, we’re making it easier than ever for audiences to connect with the content they rely on every day. We’re incredibly excited about what this means for the future of both brands.” -General Manager Steve Hunter
What Remains Unclear: The future of the 740 KRMG-AM simulcast hasn’t been announced. It’s also unknown whether the AM station will continue simulcasting the FM programming, adopt a new format, or serve another role following the frequency change.
What It Means: The frequency change gives KRMG a more powerful FM platform at a time when news/talk operators continue emphasizing FM distribution. As a result, the station should benefit from broader reach and stronger in-market reception. Future decisions regarding 740 AM will determine whether the company maintains a dual-platform strategy or pursues a different direction.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.