Zach Sang Returns to Broadcast. He joins Connoisseur Media’s CHR 99.7 Now KMVQ San Francisco.
What We Know Sang will host Monday through Thursday nights from 10pm to 2am, plus Sundays from 8pm to midnight. This marks his first broadcast radio role since departing Westwood One at the end of 2021. Following that departure, Sang moved to Amazon Music’s now-defunct Amp platform and later expanded across YouTube, streaming, and podcasting. Significantly, KMVQ will serve as the first affiliate for an upcoming national rollout.
What’s at Stake This return signals broadcast radio’s continued strength in attracting established talent. Streaming platforms have struggled to retain Sang despite significant investment. Clearly, the move suggests audiences still value the intimacy of traditional radio infrastructure. Moreover, Sang’s show has launched multiple careers at prominent radio markets.
What Remains Unclear Connoisseur Media has not yet announced which markets might carry the show nationally. The company hasn’t clarified production logistics and syndication partnership details either. Notably, the specific timeline for national rollout expansion needs clarity from leadership. Furthermore, success metrics for KMVQ could ultimately determine affiliate adoption rates.
What It Means Sang’s career arc reveals an interesting full-circle narrative. He built his platform on terrestrial radio from 2012 to 2021. After exploring streaming opportunities at Amazon Music and elsewhere, he discovered those platforms lacked radio’s staying power. His return signals that broadcast radio remains the ultimate destination for sustainable, scalable talent development.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.