WRHI is expanding Palmetto Mornings with a broader lineup of local hosts and contributors. The Rock Hill news/talk station is moving beyond its traditional two-person morning format.
What We Know: OTS Media News/Talk 1340 WRHI and 100.1 FM in Rock Hill, SC, is expanding its Palmetto Mornings news block. The station says the program traces its roots to 1944. Now, Palmetto Mornings features news, interviews, commentary, lifestyle segments, business, sports, weather, and community events. Veteran newscasters Manning Kimmel and Steven Stone will continue leading the program. Meanwhile, Chris Miller, Tyler Cupp, Patti Mercer, Catherine Madden, Chet Tucker, and newcomer Megan Paat will join regularly throughout the week. Blair Lybrand will continue serving as the show’s producer and director.
What They Said: “Palmetto Mornings is a dynamic, fast-paced morning program reflecting today’s media landscape. We felt it was important to follow the successful entertainment format of many major-market Radio and TV Networks by using a variety of well-known local hosts and co-hosts instead of the traditional two-person desk.” -OTS Media Managing Partner Allan Miller
What Remains Unclear: WRHI hasn’t detailed specific schedules for each contributor. The station also hasn’t disclosed whether the expansion will affect the program’s overall length or additional programming.
What It Means: The move gives WRHI more flexibility to build a morning show around multiple recognizable voices. Furthermore, the format reflects a broader industry shift toward personality-driven local programming. By adding contributors across several content areas, Palmetto Mornings can offer listeners more variety while maintaining its local focus.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.