100.7 The Bay signs off tonight in Baltimore. The classic rock station transitions to K-Love format after years serving the community.
What We Know The Bay airs its final broadcast tonight at 11:59pm. The station served as a classic rock staple throughout Baltimore for years. Eventually, K-Love takes over the 100.7 frequency tomorrow morning. Meanwhile, popular on-air personalities—including Huber, Mini Horse, Matt, and Mike Brilhart—wrap their final shows.
What They Said The station expressed deep gratitude in its farewell message to listeners. Officials stated: “We truly appreciate all the amazing years of amazing music, live broadcasts, events, concerts, silly moments, and most importantly, the love and support of YOU, our listeners.” Additionally, they emphasized: “We are so proud to have been a staple in the Baltimore community.” The farewell underscored the lasting bond created over the station’s tenure.
What Remains Unclear Some air staff have transitioned to Bayrock, a new streaming platform dedicated to The Bay’s legacy. Meanwhile, Huber launched “Hanging with Huber,” bringing his morning show energy to podcast format as program director and on-air talent. Notably, Shamrock Communications retained none of the personalities or staff members. However, questions linger about Bayrock’s long-term viability and whether The Bay’s loyal audience will follow the shift from terrestrial to streaming.
What It Means Religious broadcasters continue gobbling up signals across the United States. The Bay exemplifies a heritage classic rock brand going by the wayside. Meanwhile, religious formats now penetrate major markets and medium-sized markets alike. This shift underscores the strategic priority religious broadcasters place on signal acquisition nationwide.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.