SiriusXM is remapping dozens of channels for September 1. The shakeup clears channels 94 through 99 for new Audacy sports stations following an agreement between the two companies.
What We Know: SiriusXM and Audacy’s July distribution deal brings local sports and news stations to the platform. The agreement brings 42 of Audacy’s leading sports, news and talk stations from 29 markets across the U.S. to SiriusXM. Thus significantly expanding SiriusXM’s local content offering and extending the reach of many of Audacy’s market-leading brands. Friday, the satellite radio platform announced a number of changes to make room for the new Audacy brands. Starting with insertion into all cars and the SiriusXM app beginning Tuesday. Other Audacy brands will also be made available via just the SiriusXM app and in the growing number of vehicles on the road with the latest generation SiriusXM with 360L radios.
What The Data Shows: Audacy sports radio brands channel listing (effective September 1)
WFAN – New York City – (channel 94)
ESPN Los Angeles – (channel 95)
104.3 The Score – Chicago – (channel 96)
WEEI – Boston – (channel 97)
94WIP – Philadelphia – (channel 98)
105.3 The Fan – Dallas – (channel 99)
93.7 The Fan – Pittsburgh – (channel 169)
97.1 The Ticket – Detroit – (channel 170)
95.7 The Game – San Francisco – (channel 171)
92.3 The Fan – Cleveland – (channel 172)
To make room for the new Audacy brands, SiriusXM announced the following changes to those listed channels.
Comedy Greats – Previous 94 | New 108
Comedy Central Radio – Previous 95 | New 107
Kevin Hart’s LOL Radio – Previous 96 | New 103
Comedy Roundup – Previous 97 | New 106
Pure Comedy – Previous 98 | New 109
Sebastian Maniscalco’s Comedy Radio – Previous 99 | New 102
BBC Radio One – Previous 169 | New 161
ICI Première – Previous 170 | New 162
Top of the Country – Previous 171 | New 155
What Remains Unclear: Not every Audacy brand has been assigned a channel as of yet. More information will come regarding further additions and channel changes if needed.
What It Means: Ultimately, SiriusXM is prioritizing live local sports over some long-running comedy and talk channels. Audacy’s stations gain premium channel real estate because of this partnership. ow well. Together, the moves reflect SiriusXM betting heavily on sports ahead of football season with Audacy’s top sports radio brands leading the charge.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.