Buffalo radio veteran Bob Stilson is retiring from The Breeze Buffalo/WEBR’s morning show this October. The “Up Too Early” host departs after more than six years at the Soft AC station.
What We Know Stilson has hosted mornings at WEBR since May 2020. Before that, he spent two decades at Entercom Buffalo as Creative Services Director. He co-hosted “The Movie Show” on 930 WBEN Friday mornings alongside Sandy Beach. Additionally, Stilson produced and hosted the kids’ program “Rocketship 7” on WKBW-TV from 1992 to 1994.
What’s at Stake WEBR loses an established personality during a shifting competitive period. The station must replace the early-morning slot at a Soft AC format relying on personality-driven content. Meanwhile, WEBR recently added the syndicated Kadie Daye Show for middays—signaling format adjustments. These programming moves will ultimately shape the station’s market position in Western New York.
What Remains Unclear The Breeze hasn’t announced who replaces Stilson in mornings. Whether WEBR pursues another established personality or leans toward syndicated programming remains undetermined. The station’s broader strategy for reaching early-morning listeners also hasn’t surfaced. Furthermore, details about Stilson’s future plans haven’t been disclosed.
What It Means Stilson’s exit marks another chapter closing for local Buffalo radio. The market continues losing experienced voices to retirement, reflecting sector-wide challenges. WEBR’s next move will signal how Buffalo adapts to evolving listening habits. Ultimately, this decision shapes the future of personality-driven radio in Niagara Falls.
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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David’s career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.