Skidtrax is deepening its partnership with Key Networks. The Ashley & Brad Show now gets affiliate sales support, too.
What We Know: Key Networks already handled network sales for the syndicated show. Now, the company will also manage affiliate sales support. Meanwhile, the program keeps adding stations. Most recently, O-Town Communications’ Oldies 1480 KLEE and 107.7 FM joined the lineup in Ottumwa, Iowa.
What They Said: Skidtrax co-founders Michael Raffety and Tonya Campos framed the move as a natural next step. “When you find a partner who believes in the Ashley and Brad show as much as we do, you don’t just renew the relationship — you expand it,” they said. In addition, they noted, “We’re thrilled to have their team even more involved as we continue building our national lineup.”
What Remains Unclear: Neither company disclosed financial terms of the expanded agreement. Likewise, the announcement did not reveal how many stations currently carry the show. Additionally, it remains unclear which markets Key Networks will target first.
What It Means: Ultimately, one partner now handles both sides of the show’s sales business. As a result, Skidtrax can focus on content while Key Networks chases growth. Key Networks CEO Dennis Green said the goal is to “bring their unique talent to more markets across the country.” He added that the show offers “tremendous flexibility, with the ability to air in multiple formats while seamlessly integrating into the local markets that carry the show.”
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