Zeb Norris Named Program Director at 99.9 KTYD Santa Barbara

"Couldn't be happier to return home to KTYD."

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Zeb Norris is back where his radio career began. Point Broadcasting has named him Program Director and morning host of Classic Rock 99.9 KTYD Santa Barbara.

What We Know Norris joined 99.9 KTYD in March, co-hosting mornings alongside Lin Aubuchon. After Aubuchon retired at the end of July, he took over the show. Before that, he spent two decades in Vermont, programming Classic Hits 101.7 WCVT Stowe/Burlington for six years and AAA network The Point WNCS Montpelier for fourteen. His résumé also includes Rockers KZAP Sacramento, KSJO San Jose, and KRQR San Francisco, plus AAAs WXLE Albany and KUMT Salt Lake City.

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What They Said Norris called his journey back “the proverbial long, strange trip” and said he “couldn’t be happier to return home to KTYD.” Additionally, he noted that he has “kept an ear on the station” over the years. He also credited Aubuchon, saying she “left things in great shape, so it’s onward!” Finally, he thanked Point Broadcasting COO Brian Davis and CFO Lisa Felix “for this fantastic opportunity.”

What Remains Unclear Point Broadcasting has not said whether Norris will add a new morning co-host. Likewise, the company hasn’t outlined any programming changes under his leadership. Meanwhile, it remains to be seen how he’ll put his own stamp on the heritage brand.

What It Means For 99.9 KTYD, the move delivers continuity and deep local roots. Norris first joined the station in 1976 as its overnight host, so he knows its history firsthand. Moreover, his blend of Classic Rock and AAA experience fits the station well. Ultimately, it’s a full-circle homecoming, and radio could use more stories like it.

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David Hill
David Hillhttps://barrettmedia.com
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

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