Tag: Program Director
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What Radio Can Learn From the Global Journey of Brian Thomas’ Success
"Reinvention in our business is far from a detour. Instead, we should treat reinvention as part of our ongoing professional growth."
The Industry According To…Todd Sievers, CO5 Music
"Radio has lost some of its leverage because it has aged with its audience. It needs to get back to breaking artists, and showing the audience what is next and why youthful listeners should care."
How Scott Masteller Is Rewriting the Playbook and Transforming 97.5 The Fanatic
"That made it really easy for me to get back into this. Knowing that if I can walk away from this at some point and realize I helped all these talents get to a better place then I’ve done something pretty good"
Brand Managers Are Overlooking One Very Important Detail
The stream was unlistenable. The levels were inconsistent between music, sweepers and commercials. Reentry between commercials and the morning show was terrible.
Decisions With Good Intentions Can Have Unintended Consequences
What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?
Are Program Directors in Sports Radio’s Future?
“Jason Barrett has discussed the business evolving to the point the program director role is eliminated for years.”
Is Being a Radio Program Director Appealing?
"Plenty still see the upside of being a program director. Others find it less appealing. The answer depends on who you ask and where they work. Some companies value the role, others don't."
12 Years Later, David Kelly is Back on the Radio
“I want to touch everything in this community sports-wise.”
Jason Barrett Podcast: Mark Chernoff, Former PD of WFAN
Mark Chernoff talks about WFAN's newest Radio Hall of Famers, how the station has changed since he left, and the direction of sports radio...
How Can You Get a Checked Out Host To Check Back In?
"No boss likes firing their guys, and there are way more options for re-engaging a checked-out host than you may think."