Tag: Program Director
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Does Your Radio Station Have Dawn’s Brand Strength?
You may have recently read that Dawn is the strongest brand in America. Yes, the same Dawn you may have used to wash some...
What iHeartMedia’s Cuts Teach Radio About Surviving Change
"No industry is immune to change — just ask newspaper owners."
Five Ways Classic Rock/Hits Program Directors Can Stay on Target
"Always focusing on what they do and how to do it better."
Brandon Young Named PD and Morning Host at Star Country 95.9
"His previous Country format experience in nearby Longview gives him relevant regional context."
94.9 The Bull Announces Ashley Layfield, Corey Calhoun Hires
"Corey's experience across multiple markets, combined with his passion for Country music and audience engagement, makes him a perfect fit for afternoons on 94.9 The Bull"
Why Oliver Tree’s Death Matters More to Radio Than You Think
"In moments like this, the people closest to the audience may have the sharpest read. "
What Radio Can Learn From the Global Journey of Brian Thomas’ Success
"Reinvention in our business is far from a detour. Instead, we should treat reinvention as part of our ongoing professional growth."
The Industry According To…Todd Sievers, CO5 Music
"Radio has lost some of its leverage because it has aged with its audience. It needs to get back to breaking artists, and showing the audience what is next and why youthful listeners should care."
How Scott Masteller Is Rewriting the Playbook and Transforming 97.5 The Fanatic
"That made it really easy for me to get back into this. Knowing that if I can walk away from this at some point and realize I helped all these talents get to a better place then I’ve done something pretty good"
Brand Managers Are Overlooking One Very Important Detail
The stream was unlistenable. The levels were inconsistent between music, sweepers and commercials. Reentry between commercials and the morning show was terrible.