Tag: Classic Rock Radio

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

WPDH Turns 50: How a Hudson Valley Classic Rock Legend Is Celebrating

"Not many brands can say they've been around for 50 years consistently the way we have."

WPDH’s Andrew Boris Proves Hyper-Local Radio Still Wins

"I don't think anyone knows exactly what radio will look like in the future, but I do know that local content will be something that becomes even more important."

What 20 Years of Jacobs Media Survey Data Tells Us About Radio Listening Habits

This year, over 500 stations from across a wide spectrum of formats participated, and over 30,000 people responded.

iHeartMedia Names Vince Richards Program Director of 97.1 The Eagle, Lone Star 92.5

Richards had previously served as the Vice President of Rock Programming at Audacy before joining the iHeartMedia Dallas cluster.

Classic Rock Is Still Everywhere You’re Not Looking

Every now and then, the rest of the world sends a message reminding me just how universally popular this body of music is.

How ‘Chaz and AJ’ Built a Radio Partnership That Connects Nearly Three Decades Later

"Do you want a range of emotions? That’s what we try to deliver. A show with a wide variety of different feelings."

Eagle 98.1 Brings The Woody Show to Morning Drive in Baton Rouge

"This station has real roots here. We know our listeners. We show up. And we're going to keep building something Louisiana can be proud of."

How Radio Can Beat Spotify and Apple Music for Summer Concert Listener Attention

While it might be easy to dismiss the issue of concert information as being relevant only for stations that play newer music, the fact is Classic Rock and Hits artists continue to tour and do huge business.

The ‘Jim Kerr Rock & Roll Morning Show’ on Q104.3 Welcomes Christin Marks and Trevor Marden as New Co-Hosts

"Marden and Marks' promotions add a new layer to the show while maintaining the tradition listeners have loved for decades."

Why Program Directors Shoud Emulate Tom Izzo When Leading Brands

All of Izzo's methods mirror best practices for Program Directors. Replace driving ratings with winning championships and he's trying to accomplish the same things we are.

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."