Doc Reno is making a longtime partnership official. The veteran South Florida radio host signed a multi-year representation deal with Creative Talent.
What We Know: Creative Talent will represent Reno across radio, podcasting, syndication, spokesperson work and digital media. Notably, the deal formalizes a working relationship of more than a decade. Originally from Cleveland, Reno arrived in South Florida in 2002 and previously hosted afternoon drive on Big 105.9 FM. Since 2009, his work has included iHeartRadio’s The Red Eye Rock Lounge and nights on Washington’s Big 100 FM.
What They Said: Steve Gallagher, President and CEO of Creative Talent: “Doc Reno is the hardest-working talent in broadcast media today. He has an incredible work ethic and is strongly loyal to his friends, family and the people he works with. Doc is a mega talent driven to create winning and great radio. There are exciting days ahead for Doc, and I am thrilled to be helping him get his message out!”
Doc Reno: “Steve and I have been working together for over a decade, and I trust his judgment and guidance like no other. He’s an exceptional person, and it’s an honor we’re beginning a new multi-year agreement. Now, go get me something great!”
What Remains Unclear: However, neither side disclosed the deal’s financial terms or its exact length. Additionally, the release did not name any new radio or podcast projects.
What It Means: Ultimately, the deal gives Reno a dedicated advocate as radio talent increasingly builds careers across multiple platforms. Plus, his track record in New York, Dallas and Seattle gives Creative Talent a proven brand to pitch. Moreover, his My Family Matters Foundation, which aids families of children with cancer, boosts his spokesperson appeal. As a result, Reno heads into his next chapter with momentum across radio and beyond.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
