The CW Network will be the exclusive live broadcast home of PBR Teams Sunday events through 2029. Moreover, the multi-year deal kicks off with the 2027 season.
What We Know: Starting in 2027, The CW will air 13 Sunday PBR Teams events live at 3:30 p.m. ET/12:30 p.m. PT. Additionally, fans can stream the events through CW Sports on The ESPN App with an ESPN Unlimited subscription. The agreement extends a partnership that began during the 2025 season. As a result, the league’s five-on-five team format gets a consistent weekly home on broadcast television.
What They Said: Mike Perman, Senior Vice President, CW Sports: “PBR has become a staple of our CW Sports weekend programming over the last two years, so we are thrilled to continue our broadcast partnership with the PBR Teams series. The national broadcast reach of The CW paired with a regular Sunday timeslot every weekend throughout the season will help grow this fast-paced, adrenaline-packed sport with fans around the country.”
Sean Gleason, CEO and Commissioner, PBR: “PBR Teams has built an audience that wants to follow the league wherever it goes, and The CW gives fans a clear, consistent Sunday appointment. The CW has been an important partner in expanding access to PBR Teams, and this agreement makes it easier for fans across the country to find the action, support their team and stay connected to the sport.”
What Remains Unclear: However, neither company disclosed financial terms. The announcement also doesn’t say whether PBR Teams events outside the Sunday window will air elsewhere. Meanwhile, PBR also airs events on CBS and Paramount+, so the full rights picture stays complex.
What It Means: Ultimately, The CW gains a reliable Sunday anchor for its growing sports lineup. In turn, PBR secures national broadcast exposure and a predictable slot for its team product. Moreover, the deal adds to a CW Sports portfolio that includes NASCAR, WWE NXT and ACC football and basketball. For fans, that means one easy-to-find Sunday destination through 2029.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
