BMM Staff

1956 POSTS

Midwest Country Brand Strategist Tom Baldrica To Retire

"I am retiring from a full-time job, but I am not finished creating. I've got a few things up my sleeve and I'm always willing to talk about an interesting project.

Paul Lambert Upped To iHeartMedia Houston Region President

Lambert has been with the company's Houston cluster since 2000, initially joining as an account executive.

More Names Emerge In Ongoing Cumulus Media Layoffs

After seven years, Laura St. James is out as Program Director and midday host at Hot AC WXLO Worcester-Boston market.

RCA Broadcasting Acquires KVUT From The University of Texas at Tyler

The University of Texas at Tyler purchased the radio station in June 2020 with plans to introduce a new Public Radio brand.

Music Radio Holds 18 Of The Top 20 Spots In November 6+ PPM Cume

Not surprisingly, New York and Los Angeles stations placed the most entries, with Houston and Chicago placing one, respectively.

Breaking

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

"For TikTok, every retained interaction is valuable."