"Radio isn't what radio used to be. A lot of radio companies gave up on personalities; they just wanted to play music, it's cheaper. That's not good for our business."
Plante has a long history in broadcasting, having dedicated 15 years to hosting "Colorado & Company," a newsmagazine talk show airing on "9News" KUSA-TV in Denver.
"When we go back to 2024, Donald Trump was making lots of podcast appearances. That was easy to watch and monitor. It was very easy to compare his appearances with those of his opponent, Kamala Harris. That’s one of the reasons we’re probably not seeing as much hubbub about it this year.”
“The role of modelling is not to replace measurement, but to enhance it. By extrapolating listening from Radio Local+ to virtual respondents, we can provide better insight into reach and frequency, resulting in better value for the radio industry.”