BNM Staff

6919 POSTS

Fox News Uses Ratings Surge Following Election of Donald Trump to Attract Top Advertisers

Fox News has been on a ratings high since Donald Trump won the 2024 presidential election. That has led to major advertisers coming to...

Triton Digital Announces Integration Between Spreaker and Sounder

“Through this integration, buyers can confidently invest via the Triton Digital Audio Marketplace in the expansive content inventory available on Spreaker."

Armstrong & Getty Added to Five New Nationwide Affiliates

Armstrong & Getty have announced the show has been added to five new stations, including brands in Phoenix and Las Vegas, during the month...

11 of Top 15 Podcast Advertisers Decreased Spending During February, Magellan AI Data Shows

The top 15 podcast advertisers spent an estimated $43.6 million in the space, the projections from Magellan AI show.

YouTube Alters Measurement of ‘Shorts’ to Rival TikTok and Instagram Reels

The company is enacting a policy similar to its rivals TikTok and Instagram Reels.

Breaking

College Football Playoff Expansion Leaves Broadcast Opportunities on the Sidelines

"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."

Chuck Damico: Country Radio Has an Energy That Rock Lost

"A lot of other businesses ... could probably learn a lot from how the country radio and country music community operates and supports each other."

Could Canada’s Radio Diary Replacement Be the Future of US Radio Ratings?

PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.

Inventory Isn’t Innovation: Radio’s Revenue Problem

"Digital doesn’t simply mean stopsets, logos on graphics or disjointed naming rights on anything reaching a stream or screen."