BNM Staff

"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

"The station does enjoy top of mind awareness from having that tentpole morning show. It gives us a connection to the audience that just being a music jukebox can't provide."