“Together with the NBA and its teams, we look forward to bringing even more one-of-a-kind stories and cultural experiences to fans across the country.”
"Shah has been seen as instrumental in closing several rights deals. With the NBA preparing to negotiate its next TV contract, this move will certainly raise a few eyebrows."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."