"I’ve done this a long time, but I still have a sense of trepidation. I still think about it and go ‘maybe tomorrow is the day I fall flat on my face.’”
ESPN announced today they have reached an agreement with The Boston Athletic Association to broadcast the Boston Marathon. It will be the first time ESPN has broadcast the event since 2004.
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."