BSM Staff

10510 POSTS

NBA Finals Break Social Media Records

The vast majority of the NBA's video success came from Instagram Reels. That featured a tally of 716 million views, accounting for 60% of the total NBA social views during the Finals. The NBA also surpassed 88 million YouTube views.

Chris Russo Reveals ESPN Salary on Howard Stern

Russo told Stern that he was contracted for 40 weekly appearances on ESPN's First Take. He also dropped the scoop that the network was paying $10,000 per appearance.

Roger Goodell Says He Isn’t Aware Of An NFL Ban On Dave Portnoy

"There is a well-documented history of Portnoy's run-ins with the NFL. It is hard to believe that Roger Goodell is not familiar with them."

Laurence Holmes: ‘I’m Trying Not To Micro-Manage New Show’

"My inclination is to put together a spreadsheet and plan out all of this stuff that’s going to happen on the show. My approach to this over the next few weeks is going to be to let go."

Caesars Sportsbook: ‘We Aren’t Trying To Be A Content Company’

“The motivation was to change the way people thought about the Casesars Sportsbook app.”

Breaking

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."