The vast majority of the NBA's video success came from Instagram Reels. That featured a tally of 716 million views, accounting for 60% of the total NBA social views during the Finals. The NBA also surpassed 88 million YouTube views.
Russo told Stern that he was contracted for 40 weekly appearances on ESPN's First Take. He also dropped the scoop that the network was paying $10,000 per appearance.
"My inclination is to put together a spreadsheet and plan out all of this stuff that’s going to happen on the show. My approach to this over the next few weeks is going to be to let go."
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."