BSM Staff

10509 POSTS

Study: Sports Radio Provides Most Attentive Audience For Advertisers

"Radio also showed the highest audience retention through commercials."

Jon Heyman Joins The New York Post

"Heyman has been a staple of the MLB Network for years."

Danny Parkins Reviews Matt Spiegel Calling Cubs Games

“I am looking forward to celebrating him and mocking him,” Danny Parkins said in teasing that Spiegel would be joining him later in the hour. “That is what true friends do.”

The Secret Weapon That Took The Next Round to The Next Level

"Anyone can look at numbers on a screen and decipher if they are rising or dropping, but why are they doing that? I am a firm believer that you can’t answer that by just knowing your talent. You have to know your audience better."

Josh & Swain Debuts On 99.1 The Sports Animal

"It replaces Sports 180, which Josh Ward hosted with Heather Harrington."

Breaking

Scott Pelley’s Next Act: The Road Back Is Harder Than It Looks

Time does tend to soften even the sharpest edges. Careers have been rebuilt from tougher spots. Pelley's résumé still carries real weight.

America 250 Is a Moment That Sports Radio Was Built For

"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

How Radio Can Own the Taylor Swift Wedding Weekend

"Just in case we're only weeks away from America's royal wedding, let's get prepared!"

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

"Your station can do something Yum Brands and Heinz can't"