"Anyone can look at numbers on a screen and decipher if they are rising or dropping, but why are they doing that? I am a firm believer that you can’t answer that by just knowing your talent. You have to know your audience better."
"Merkin said that the move means that listeners will hear the duo do crosstalk every day with Waddle and Silvy and that they will be able to be on the road on Fridays during the football season."
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."