"The company will provide more coverage of some of the league's biggest off-the-field events including the draft, combine, and NFL Honors ceremony. It will also now be able to create alternate broadcast feeds of some of its top games."
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."