"I remember the first time I met him – I was 18 years old, and we literally had a two-hour conversation, and he was telling me what it means to be a Boston Celtic..."
"I think if I want to put effort into something, then naturally I’ll be more competitive at it because I’ll have invested a little bit of my time, a little bit of my energy into it."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."