"ESPN posted an 82% increase in viewership compared to December, a staggering jump that underscores how postseason college football continues to function as appointment television in a fragmented media environment."
"Although the launch carried significant promotional weight and high-profile backing, network officials confirmed the series will not move forward with additional installments."
"Expanding the College Football Playoff to 24 teams will give more programs a chance to compete for a national championship. But the sport is missing a golden opportunity to expand something else just as important: the voices bringing those games to life."
PPM didn’t make sense financially in smaller Canadian markets, which remained reliant on a diary-based system. Numeris and its stakeholders recognized that the industry required a system that more accurately reflects how Canadians engage with radio today, while reducing volatility and improving consistency across markets.