Seller to Seller: What is the Hardest Part About Selling Sports Media Right Now?
“Prospecting, I feel like the number of categories willing to spend what they need to is dwindling,” came the first response.
Artificial Intelligence: When it Comes to Sports Play-by-Play Give Me All of It
I love Joe Buck and Troy Aikman on Monday Night Football, but imagine for a moment, if ESPN 2 has the ManningCast while ESPN News has...Howard Cosell, Frank Gifford and Don Meredith!
Eavesdropping: Costa & Jansen with Heather on 97.1 The Ticket in Detroit
"I don't know what to do with that information. I don't know if I continue to make fun of you or if it just makes me feel old."
Seller to Seller: Brian Schneekloth, Beasley Media Group Boston
"I think creativity is king. That's the currency that we have is the ability to be creative. Every client has so many media options nowadays. When we can get creative, we win."
I’m Rooting Hard for Jason Puckett
Jason Puckett cannot walk away from his job, from supporting his family, if he doesn't have strong connections with the business owners who have supported him.