David Hill

533 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Jack-FM Returns to Full Power in Kansas City

"Industry observers wonder if dual-format strategy fragments the audience. "

20 Brands in 20 Days: Ross  MacLeod; 101.9 KINK, 98.7 The Bull, and 102.9 KUFO

"I don't think radio has the power anymore that it had 20 years ago, where we could get people to go to where we are. We have to go to where they are."

WWWQ/Q99.7 Atlanta Adds Kannon for Nighttime Slot

"Cumulus replaces one layoff casualty with returning talent rather than external recruitment"

Radio Austin Launches as KGSR Sale Closes

"Will Norsan Media preserve 93.3's existing format or pursue an entirely different direction?"

Audacy Forces Murfin Media’s “The Rock of Kansas” Format Name Change

"Audacy taking the time to present a legal issue with The Rock of Kansas (that you can barely hear in city limits) is a joke and honestly embarrassing."

Breaking

Bill Simmons Wants ESPN To Keep Troy Aikman, Joe Buck Together: “Just Be In Mutual Hatred”

"I want them to stay together and just be in mutual hatred."

News/Talk Remains America’s Top Radio Format in 3rd Quarter, Nielsen Data Shows

News/talk accounted for 22.1% of all AM/FM station streaming among adults 18 and older. Among the 35+ demographic, that figure increased to 24.2%.

Pew Research: 55% of Americans Say News Media Has Too Much Political Power

Views on traditional news organizations differ considerably along party lines.

BetUS Casino Teasing New Program Potentially Tied To Dianna Russini Media Return

"Russini resigned from The Athletic this spring after Page Six published photos of her with Patriots head coach Mike Vrabel. Now, several outlets are confirming she is poised for a comeback as soon as next week."