David Hill

514 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

The Surf Returns to Palm Beaches After Cancellation

"The Surf's revival signals Little Dog's confidence in rock radio."

Former Coworkers to Competitors: WZBA’s Huber Appears on 98 Rock, WIYY

"The company gave him six weeks to say goodbye"

JJ Hale Joins Seven Mountains Media as Programming Manager

"He leads programming operations across Seven Mountains Media's six-station Parkersburg-Marietta cluster."

20 Brands in 20 Days: Allan Lamberti, WPLR, New Haven

"I think our listeners allow us to take chances now and then as long as it fits the attitude and the legacy and the brand of the station."

Suno Inks Global Licensing Deal With BMG Music

"Artist and songwriter participation directly impacts Suno's credibility and long-term viability."

Breaking

Is Disney+ the First Step Toward a Super Bowl Paywall

"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."