David Hill

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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Skip Mahaffey Exits Pillar Media Creative Director Role

"Mahaffey's departure triggers major format shifts"

Audacy Splits WLYF Midday Slot After Garton Departure

"Audacy is leveraging existing talent to manage talent departures—a cost-conscious strategy that signals confidence in internal development."

FCC Petition Could Transform Broadcasting onto Your Phone

Frank Copsidas and the LPTV Broadcasters Association filed a critical FCC petition. They're pushing low-power TV stations to adopt 3GPP 5G Broadcast instead of...

100.7 The Bay Signs Off Tonight in Baltimore

"Religious broadcasters continue gobbling up signals across the United States"

Cassette Comeback Defies Digital Music Streaming Dominance

"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Breaking

Is Disney+ the First Step Toward a Super Bowl Paywall

"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."