David Hill

271 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

MIX 101.5 Turned a Hockey Series Into a Radio Marketing Win

"This stunt ties the station directly to one of the market's biggest sports moments."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Chuck Damico Named Program Director of Philadelphia’s WXTU-FM by Beasley

"Chuck is an exceptional programming leader with a deep understanding of the Philadelphia market"

The New Payola: How Fake Streams Are Rigging the Music Business

"Modern music marketing now exists in a gray area between promotion and perception manipulation."

Beasley Media Group Loses Key Tampa Programming Leader Rick Thomas

"I'm proud of all we've accomplished together."

Breaking

iHeartRadio Layoffs Spark Broadcasting Career Change Conversations

"Most union electricians in New York earn around $200,000 annually when overtime is included."

Unorthodox Or Ill-Fated? 60 Minutes’ New Correspondents Raise Eyebrows

Legacy programs carry more risk than most. 60 Minutes is set to begin season 59, and its brand rests on a very specific kind of credibility.

How Ron Slay Proved a Sports Radio Success Story Doesn’t Always Go as Planned

"Being part of a team, you know when you have something special. This is one that feels special top to bottom. It was a no brainer, and I was extremely excited to stay home and keep my talents at The Zone."

How Sports Radio Can Revive Appointment Listening This NFL Season

"It doesn't matter the guest or the amount of money you pay them, listeners will always invest their time when broadcasters prove it’s worth the investment."