David Hill

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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

James Johnson Promoted to Weeknight Host at 93.7 KCLB

"Now I get to be part of the soundtrack for the place that raised me."

Ellen K Signs Multi-Year Extension with iHeartMedia

"I love EVERYTHING about morning radio—from the listeners to our KOST team to the advertising partners."

TelevisaUnivision Flips LA Spanish Oldies to Latino Mix Format

"Latino Mix focuses on current global rhythmic pop hits."

KCAL’s Shift to Jockless Radio Signals Bigger Industry Trend

"An algorithm can assemble a playlist. Yet it cannot build a community like radio does."

20 Brands In 20 Days: Carlota, X107.5 Las Vegas

"We are crunchy and broken and rocky and dysfunctional, just like everybody else. We are a very truthful, honest radio station, and that really speaks to our people."

Breaking

Is Disney+ the First Step Toward a Super Bowl Paywall

"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”

Miller Night Football Reveals the Chaos Behind Dennis Miller’s Monday Night Football Run

"Dennis Miller did not become a great football broadcaster. What he did do was briefly bring back the luster of Monday Night Football in all its brilliant glory."