David Hill

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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Spotify Challenges YouTube With Exclusive Music Video Premieres

"Spotify has been quietly and steadily building a video-first identity."

Connoisseur Media Flips 98.5 to Bay Country Format

"Connoisseur is making two simultaneous bets here."

Tony B Bennett Returns to B101.5 in Fredericksburg

"I'm hyped to get back on the airwaves in Fredericksburg on the legendary B101.5,"

WMEE Fort Wayne Adds Anna & Raven Morning Show

"The shift to a syndicated morning show reflects a broader industry trend toward cost management. "

Bryan ‘Crash’ Edwards Lands Afternoon Drive at The Bone

" I'm incredibly excited to join The Bone and reconnect with listeners every afternoon."

Breaking

Radio Hall of Fame Class of 2026 Delivers Laughs, Tears and Gratitude in Chicago

“Radio changes lives when people show up, trust their teammates and serve the audience.”

Is Disney+ the First Step Toward a Super Bowl Paywall

"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.

How KUTX Turned Connection Into Ratings Success in Austin

“People will say, ‘I don't like that one song you're playing,’ but they don't leave because they want to know what's coming up next.”