David Hill

402 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

20 Brands in 20 Days: Ross  MacLeod; 101.9 KINK, 98.7 The Bull, and 102.9 KUFO

"I don't think radio has the power anymore that it had 20 years ago, where we could get people to go to where we are. We have to go to where they are."

WWWQ/Q99.7 Atlanta Adds Kannon for Nighttime Slot

"Cumulus replaces one layoff casualty with returning talent rather than external recruitment"

Radio Austin Launches as KGSR Sale Closes

"Will Norsan Media preserve 93.3's existing format or pursue an entirely different direction?"

Audacy Forces Murfin Media’s “The Rock of Kansas” Format Name Change

"Audacy taking the time to present a legal issue with The Rock of Kansas (that you can barely hear in city limits) is a joke and honestly embarrassing."

20 Brands in 20 Days: Scott Morello, HOT 96.9 & WROR Boston

"The content around the music is just as important. Talk breaks, contests, sweepers, and songs combine to create the brand."

Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

When Artists Die: Streaming Data Tells the Story

"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."