David Hill

402 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Andon Labs Experiment Reveals AI Agents Aren’t Ready for Radio

These models couldn't reliably generate revenue, secure sponsors, or maintain consistent programming.

Spotify Moves to Rebuild Trust With Music Creators

"Songwriters frequently face long hours, financial uncertainty, and emotional pressure that largely goes unseen."

WME Hires Two New Agents to Strengthen Contemporary Music Division

"Together, they strengthen WME's footprint in both live touring and developing talent markets."

Riser House Bolsters Leadership With Allen Hire and Three Promotions

"Leadership stability is everything for an independent label competing at this level."

Revenue, Relationships, and Survival: The Paul Castronovo Story

"Dan Le Batard told me at dinner recently, 'Dude, you're the last radio survivor. Ride it out,'"

Breaking

Howard Stern’s HBO Max Deal Is a Win for Everyone Involved

Audio built Stern's legend, yet television extends it to a generation that discovers shows through streaming platforms rather than satellite dials.

Salem Media’s Allen Power Reflects on 50-Year Radio Career Before Retirement

"It's bittersweet. What I will do is just be grateful. I'll be grateful for the 26 years with Salem, and the 50 years in the business, and the wonderful people that I've worked with."

How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."

When Artists Die: Streaming Data Tells the Story

"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."