Why News/Talk Radio Needs to Embrace Localism More Than Ever Before
News/talk radio has been somewhat reliant on nationally syndicated shows. But that advantage could soon be going away. It's best to get ahead of losing that advantage sooner rather than later.
Gordon Borrell Believes in the Bevy of Options Available to Local Advertisers in 2024
"Advertisers are willing to experiment. They've got twice as many choices out there today."
Gary Hoffmann and Shannon Farren Are at the Perfect Spot on KFI AM-640
"I would drive my car into a bridge abutment if I had to drive into work every day knowing I was going to do four hours of politics."
What Does Norah O’Donnell Leaving CBS Evening News Mean for the Future of TV News?
It appears as if O'Donnell purposely sought out an exit from the anchor chair. What does that idea say about the importance of the network newscast in 2024?
How Erick Erickson Turned The Gathering Into a Must-See Event for Listeners
"We have people coming from 47 of 50 states. We have people from every one of my radio markets from around the country coming."