How the Super Bowl Halftime Show Is a Shared Experience for Radio To Capture
"Your audience will be watching the Super Bowl. Leverage that many will also be using social media during the game and the halftime show to your station’s advantage."
Why Radio Should Always Believe In The Song, Not The Algorithm
"I don’t make music to chase a trend, or try to get viral on TikTok. I just make music that I love. It takes a lot of other variants, but I still believe that song is king."
Will an East Coast Sphere Bring a New Concert Experience Worth Watching?
"One of the biggest unanswered questions remains: What type of artists will the DMV Sphere attract?"
Why Aesthetic Branding Is Vital To Earn Attention in an Algorithmic Ecosystem
"Many artists now recognize branding as a necessary tool that can amplify their music. It creates a vibe and allows a story to be told on the artist’s terms."
Has Modern Music Lost the Path To Being Unforgettable for the Listener?
"Current listening habits have all but eliminated the shared listening experience."