Music Media’s Biggest Opportunity Lies in the Live Event Surge
"Music media and broadcasters now have an opportunity not only to play hit songs, but also to embed themselves into the culture and hype surrounding this newfound appreciation for live events."
Why Live Nation’s Settlement Means Opportunity for Radio
"When high-profile musicians come to their city, a major talking point among listeners will be how expensive tickets are. Radio needs to serve as an outlet for fans who don’t want to think about how much they paid for a ticket. Instead, help them remember why they bought it."
Why Music Radio Talent Should Lean Into Talking More
"Strategically integrating storytelling into a station’s structure proves to listeners that your channel knows the scene. That you’re willing to put in the time and effort to utilize your hired talent to prove it to the audience."
How Radio Can Correct a Broken Music Discovery Experience
"Radio can serve as the music listener’s escape while also allowing for entertaining discourse and conversation. These methods can ultimately lead to radio becoming a destination for music discovery."
Why Did Green Day, Bad Bunny Remain Politically Silent in Their Super Bowl LX Performances
"There’s something to be said for the idea that two politically active global artists performed on the biggest stage in American sports. Moreover the decision to let the music speak for itself."