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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Managing The Crisis – Jill Albert, Direct Results

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"Jill Albert discusses the present state of the advertising industry and when she thinks business will begin to return to normal."

Managing The Crisis – Mitch Rosen, 670 The Score and 105.7 The Fan

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"Mitch Rosen talks with Jason Barrett about the way the sports radio business has been affected by the outbreak of Covid-19."

Managing The Crisis – Brandon Steiner, The Steiner Agency

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"Brandon Steiner offers his insights on digital marketing, pivoting in business, and adjusting during a pandemic."

Managing The Crisis – David Scott, HBO Real Sports

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"David Scott explains how his personal and professional life has been affected by the corona virus and how live sports can contribute to the spread of it."

Managing The Crisis – Brian Musburger, Steve Jones and Matt Stys – VSiN, Skyview Networks

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"Brian, Steve and Matt discuss their new partnership and the challenges of conducting business during a global pandemic."
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Breaking

Think Big, Ask Big: Doug Abernethy’s Radio One Playbook

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"Our industry has transformed better than any other traditional media"

Ken Charles Explains How Trust Drives Ratings and Sales at 95.5 WSB

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“The trust of your audience is crucial not only to long-term success but to being a long-term part of the community and a long-term part of their habits, so that when things happen, they go to the place they trust. And we want to be the place they trust the most.”

How Pete Sousa’s Road to Sobriety Led Him Back to a Sports Media Career He Thought He Lost

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"When you get sober, the sky is the limit. I'm living, breathing proof of that. People thought I was extremely hopeless. I'm here to tell anyone with a problem, if you think you're hopeless, that is not true."

Why News/Talk Radio Stations Must Preserve Their History Before It Disappears

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I may be living in some sort of fantasyland that I frequently rail about in these columns. I don’t believe that these special moments are unusual or examples of confirmation bias. This is real life.